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Silver Bullet: Customer Retention

By now, most leaders understand the importance of customer retention.


Yet most companies still haven’t implemented a solid customer data management tool to generate better #retention outcomes.


This is a frothy space for #startups, some of whom utilize #AI to predict #churn and upsell behavior. But, many of these “solutions" are mechanical Turks.



Time is money so here’s a shortlist of great customer data and engagement solutions you should consider:


1) Braze


Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love.


Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms and was recognized as one of Inc Magazine's 2019 Best Workplaces.


2) mParticle


mParticle is the customer data platform for every screen.


Sophisticated marketers at companies including Starwood, NBC Universal, Spotify and Airbnb use mParticle to integrate and orchestrate their entire growth stack, enabling them to win in key moments of the customer journey. Founded in 2013, mParticle manages $5 billion in transactions and 250 billion API calls monthly.


The company has raised more than $70M from investors including Harmony Partners, Bain Capital Ventures, and Social Capital.


3) Lytics


Lytics, the customer data platform (CDP) built for marketing teams, improves your business performance by connecting the right data to Lytics’ powerful AI engine.


By combining unique behavioral insights, machine learning, and real-time campaign orchestration, Lytics equips marketers with the tools to create unique one-to-one marketing campaigns and engagements based on each user’s interests and customer journey. Some of the world’s most innovative brands use Lytics’ CDP technology, including Nestlé Purina, AEG, Atlassian, Industry Dive, and Yamaha. Headquartered in Portland, Oregon, Lytics is led by marketing and technology veterans who have held leadership positions at Webtrends, Airship, Tripwire, and Puppet.


Lytics is backed by JMI Equity, Comcast Ventures, Two Sigma Ventures, Voyager Capital, Rembrandt Venture Partners, and EPIC Ventures.


4) Airship


Marketing and digital experience teams at thousands of the world’s most admired companies rely on Airship’s Customer Engagement Platform to create deeper connections with customers by delivering incredibly relevant, orchestrated messages on any channel.


Founded in 2009 as a pioneer in push notifications, Airship now gives brands the user-level data, engagement channels, AI orchestration and services they need to deliver push notifications, emails, SMS, in-app messages, mobile wallet cards and more to exactly the right person in exactly the right moment — building trust, boosting engagement, driving action and growing value.


5) Tealium


Helping brands make data actionable, in real-time, across every customer experience touchpoint.


Tealium revolutionizes today’s digital businesses with a universal approach to customer data orchestration – spanning web, mobile, offline and Internet of Things devices. With the power to unify customer data into a single source of truth, Tealium offers a turnkey integration ecosystem supporting more than 1,000 client-side and server-side vendors and technologies. The Tealium Customer Data Hub encompasses tag management, API hub, customer data platform and data management solutions that enable organizations to leverage real-time data to create richer, more personalized digital experiences across every team, technology, and customer touchpoint.


6) Pendo.io


Pendo is a product cloud that provides user insight, user guidance and user communication for digital product teams.


We help product teams deliver software users love.


With Pendo, these product teams can understand product usage, collect feedback, measure NPS, onboard users, and announce new features in app—all without requiring engineering resources. Pendo helps companies drive software adoption, leading to happier customers and more effective employees. Pendo customers include the world’s leading software companies and digital enterprises, including Verizon, LabCorp, BMC, Coupa, Okta, Salesforce, and Zendesk. Founded by product people in 2013 in the heart of Raleigh, North Carolina, Pendo is backed by Battery Ventures, Spark Capital, Meritech Capital and Sapphire Ventures.


7) Segment


Segment provides the customer data infrastructure that helps businesses put their customers first.


Using Segment, companies can collect, unify and connect their first-party data to over 200 marketing, analytics and data warehouse tools. More than 15,000 companies across 71 countries, from fast-growing businesses such as Atlassian, Bonobos, and Instacart to some of the world’s largest organizations like Levi’s, Intuit and Time, use Segment to achieve a common understanding of their users and activate their own data to create customer-first decisions and experiences.


8) Mixpanel


Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real time across web, mobile, and smart devices. Then they can use that data to improve their business and products.


Mixpanel serves over 26,000 companies from different industries around the world, including Twitter, Expedia, and Ancestry. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, London, Barcelona, and Singapore.


9) Theta Equity Partners


We help you better estimate company value by predicting future customer behavior – acquisition, churn, spending. Customer-Based Corporate Valuation services will help demonstrate full company value to current and potential investors. Theta Equity Partners' approach is based on many years of research in customer value and corporate valuation.

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